A vision that became reality.
The introduction and promotion of the first such lightweight ECO bottle in its category by our company in the Greek market.
Our belief in the shift towards sustainability without any compromise on quality has now been confirmed thanks to our shared philosophy with our strategic partners.
So here’s to our health with a glass of “green” blue tractor!
The first campaign in Greek wine that promotes the message of sustainability in practice comes from the Kir-Yiannis Estate and the legendary “Blue Tractor” label.
The Blue Tractor stars in the first “green” campaign in Greek wine.
The Blue Tractor is the first green label
With the beloved label and the most famous tractor of the Greek vineyard as its “vehicle”, the Kir-Yiannis Estate promotes the message to the wine-loving consumer that every decision, even a seemingly small change, can make a big difference for the environment.
Read more: iefimerida.gr – Kir-Yiannis’ “Blue Tractor” goes “green” – With one move it saves 34.2 tons of glass in one year – iefimerida.gr